What Instagram posts look like
Carousels with the video and the photo, photo posts, and Stories with a link that you post yourself.
On this page
Before you start
- Anyone on your store's team can do this.
- Instagram connected in Connections
- Plans: All plans. Credits: None.
Post types
- Carousel: for a product with a video, the video first and then the photo, both in the 4:5 feed shape with the same framing.
- Photo post: for a product without a video, its 4:5 style image.
- All products: one carousel with every product’s photo.
Once published, a post can only be removed in the Instagram app. Post again adds a new draft of a published post with its latest video and images; the published one stays.
Stories with a link
Turn on Make Stories with a link in Settings › Social posts. Each product with a video and a live store page then gets an Instagram Story card on Publish:
- Press Prepare Story, then Save video and add it to your story.
- Add the Link sticker, paste the link (Copy link) and set its text (like SHOP NOW).
- Post it, then tap I’ve posted it. Launch Desk checks your account; if it doesn’t see it yet, Mark as posted.
The link opens the product’s page, with tracking so you can see Story visits in your store’s reports.
Tips and limits
LimitInstagram limits how many posts an app can publish for one account each day; Connections shows how many were posted today.
LimitStories can't be posted by apps (link stickers can't be added), so you post them yourself.
LimitA carousel holds at most 10 photos.
