Glossary of AI product content terms
Short, plain definitions of the words you'll meet when making product photos, videos and listings with AI, from 9:16 to virtual try-on.
Resources
- 4:5
- The tallest shape Instagram allows for a feed post, 1080 × 1350 pixels. It takes up more of the screen than a square post.
- 9:16
- The vertical video and image shape used by Instagram Reels and Stories, TikTok and YouTube Shorts: 9 units wide by 16 tall, usually 1080 × 1920 pixels.
- AI avatar
- A realistic person created by AI who can appear in images and videos, for example holding and talking about a product. Not a real person, and shouldn't be presented as one. AI avatar videos →
- AI-generated content label
- A tag that platforms such as YouTube, TikTok and Instagram ask creators to add when realistic content was made or changed with AI.
- Alt text
- A short written description of an image, read aloud by screen readers and used by search engines to understand the image. Every product image should have it. AI product listings →
- B-roll
- Supporting footage that plays under a voice or caption, such as close-ups of a product, to keep a video visually interesting.
- Burned-in captions
- Captions drawn into the video picture itself, so they show on every platform and player, unlike a separate subtitle file. Video captions →
- Carousel
- An Instagram post with up to 20 images or videos that people swipe through. Useful for showing a product from several angles or a whole collection.
- Conversion rate
- The share of visitors who buy. A store with 1,000 visitors and 20 orders has a 2% conversion rate.
- Lifestyle photo
- A product photo shown in a real-looking setting, like a kitchen, a bathroom shelf or outdoors, rather than on a plain background. AI product photos →
- Lip sync
- Matching a speaker's mouth movements to the words being spoken. In AI avatar videos it makes the presenter look natural.
- Meta description
- The short summary (about 150 characters) a page offers search engines to show under its title in results. It doesn't change rankings directly but affects clicks.
- Product listing
- A product's page in an online store: its title, description, photos, price, variants and SEO details.
- Reel
- A short vertical video on Instagram (and Facebook), up to a few minutes long, shown in the Reels tab and feed.
- Scene style
- In Launch Desk, a ready-made or AI-made background that your real product photo is placed into to make a studio image.
- SEO title
- The page title search engines show in results, usually under about 60 characters. It can differ from the product name shown on the page.
- Shoppable video
- A video that lets viewers buy the products shown in it, for example through product tags on Instagram or TikTok.
- Short-form video
- Videos of a few seconds to about a minute, made for vertical feeds such as Reels, TikTok and YouTube Shorts.
- Story
- A full-screen 9:16 Instagram or Facebook post that disappears after 24 hours unless saved as a Highlight.
- Studio image
- A product photo that looks professionally shot, with controlled light and a styled background. Launch Desk makes them from your plain product photos.
- UGC (user-generated content)
- Content made by customers or creators rather than the brand, such as unboxing and review videos. UGC-style ads imitate this look.
- Video script
- The words and shots planned for a video. In Launch Desk, each product video and avatar video starts with a script you can edit. AI product videos →
- Virtual try-on
- Showing clothing or accessories on a person with AI instead of a photo shoot. AI fashion models →
- YouTube Shorts
- YouTube's vertical short-video format, up to three minutes long, shown in the Shorts feed.
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