Watch & Shop, the video feed on your store
A full-screen video feed on your store where shoppers watch your product videos and add to cart, with a section on your home page.
On this page
Before you start
- You need to be the store's owner in Launch Desk (staff can't do this).
- Videos added to your product pages
- The Shoppable videos app embed switched on in your theme
- Plans: Growth and Pro (the plans that make AI videos). Credits: None.
Steps
Turn it on
- On Product pages, in the Watch & Shop feed card, press Turn on in your theme. Shopify’s theme editor opens with the Shoppable videos app embed.
- Switch it on, choose the settings below, and Save in the theme editor.
Settings (in the theme editor)
- Watch & Shop section: a Style (video cards row, story circles, video banner, video grid, slim strip, or off), on the home page or also collection pages, how many videos (4-40), an optional collection, a heading and text.
- To place the section elsewhere, add the Watch & Shop section block to a section of your page.
- Other ways in: a ▶ Watch & Shop badge on product cards that have a video, and an optional floating button.
- Player: the feed’s name, whether sold-out products show, and the button colors.
What shoppers see
Vertical videos they swipe through, each with the product’s photo, price, a short description and Add to cart (with options and quantity), then Keep watching, View cart or Checkout. Pressing play on a description video opens the feed at that product.
Copy share link gives you a link that opens the feed (your store’s address with ?watch). A menu link to #watch opens it too.


















