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Watch & Shop, the video feed on your store

A full-screen video feed on your store where shoppers watch your product videos and add to cart, with a section on your home page.

1 min readUpdated Growth and Pro (the plans that make AI videos)
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Before you start

  • You need to be the store's owner in Launch Desk (staff can't do this).
  • Videos added to your product pages
  • The Shoppable videos app embed switched on in your theme
  • Plans: Growth and Pro (the plans that make AI videos). Credits: None.

Steps

Turn it on

  1. On Product pages, in the Watch & Shop feed card, press Turn on in your theme. Shopify’s theme editor opens with the Shoppable videos app embed.
  2. Switch it on, choose the settings below, and Save in the theme editor.

Settings (in the theme editor)

  • Watch & Shop section: a Style (video cards row, story circles, video banner, video grid, slim strip, or off), on the home page or also collection pages, how many videos (4-40), an optional collection, a heading and text.
  • To place the section elsewhere, add the Watch & Shop section block to a section of your page.
  • Other ways in: a ▶ Watch & Shop badge on product cards that have a video, and an optional floating button.
  • Player: the feed’s name, whether sold-out products show, and the button colors.

What shoppers see

Vertical videos they swipe through, each with the product’s photo, price, a short description and Add to cart (with options and quantity), then Keep watching, View cart or Checkout. Pressing play on a description video opens the feed at that product.

Copy share link gives you a link that opens the feed (your store’s address with ?watch). A menu link to #watch opens it too.

Tips and limits

LimitOnly videos are in the feed, not images.
LimitSold-out products are left out, unless you switch that on.
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