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What uses your plan's allowance

Which actions count against your monthly allowance, which are free, and what an extra costs.

1 min readUpdated All plans
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Before you start

  • Anyone on your store's team can do this.
  • Plans: All plans. Credits: See the table.
What you do What it uses Extra price
Prepare a product (from a link, by hand or from a spreadsheet) 1 product $0.25
A product video, Lite 1 video credit $1.29 a credit
A product video, Advanced 4 video credits $1.29 a credit
An avatar video, Lite 1 avatar video $2.49
An avatar video, Advanced 2 avatar videos $2.49 each
A new AI background, or your own version of a scene 1 AI background $0.25
Making an avatar, or a style image with your avatar or a model 1 AI avatar image $0.59

Free

  • Your product on your own or ready-made scenes, and redoing those.
  • Captions, video scripts, polishing with AI and editing captions in videos.
  • Publishing, scheduling and adding to your product pages.
  • Uploading your own videos.
  • Anything the AI declines or that fails: it isn’t counted.

When your allowance runs out

Owners set a Monthly limit for extras in Plan & billing ($25 to begin with). Up to that amount you keep going, and extras are added to your Shopify bill. Set it to $0 to stop at the plan’s limit. Extras are only for what your plan includes.

Tips and limits

TipPlan & billing › Usage history shows everything used each month, in the plan or as extras, with a CSV.
LimitVideos are up to 15 seconds.
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