Words used in Launch Desk
Short explanations of the words you'll see in Launch Desk, from batch and style image to credits and Watch & Shop.
On this page
Before you start
- Anyone on your store's team can do this.
- Plans: All plans. Credits: None
Batch. One run through the steps, for a group of products: either new products, or posts for products already in your store. Every batch is listed in History.
Style image. A social photo of your product: your real product photo placed in a scene, or held by your avatar, or worn by a model.
Scene. A ready-made studio background for style images. Your real product photo is placed on it, so it always looks exactly like the product. Scenes are free.
AI background. A background made by AI: your own version of a scene, or a new background for each product. Uses your plan’s AI backgrounds.
Avatar. An AI-made person who holds and uses your products in images and videos. Posts with avatars are labeled as AI.
Model. An AI-made person who wears your clothing and shoes in photos and walk videos (Pro).
Video script. What a video shows and says, written by AI or by you. You can edit it before the video is made.
Lite and Advanced videos. Lite videos use 1 video credit; Advanced videos are more cinematic and use 4 (Growth and Pro). The product itself never changes.
Video credits. Your plan’s monthly allowance for AI videos.
Extras. What you use beyond your plan’s monthly amounts, up to a limit an owner sets. They appear on your Shopify bill.
Credit pack. Credit an owner adds in advance ($50 to $500). Extras are paid from it first.
Product pages. The step that adds your style images and videos to your products’ pages in your store.
Watch & Shop. A full-screen video feed on your store, where shoppers can swipe through your product videos and add to cart.
AI-generated label. A small label on images and videos made with AI people or scenes, shown on your store.
