Launch Desk is now Launch Desk by DidYouBuy. DidYouBuy is bringing Launch Desk to online stores across the United States, in partnership with NoveltySoft and OnBoardSoft, DidYouBuy’s parent company.
Launch Desk is a Shopify app that turns product links and photos into Shopify listings, studio product photos, short product videos with captions, AI presenter and AI model videos, and publishes them to Instagram. It was approved on the Shopify App Store in October 2026, and it works with new products and with the products already in your store.
Studio images made with Launch Desk: the store’s real product photos, placed in scenes and ready to post.
What Launch Desk does
Launch Desk covers every step between “we have a product” and “it’s posted”:
- Listings. Titles, descriptions, SEO and alt text written in your store’s voice, uploaded to Shopify as drafts or live products. More
- Posts for store products. Pick products already in your store and get style images, captions, videos and posts for them, with no listing work. More
- Studio images. Your real product photo placed in studio scenes, never redrawn. More
- Videos. Short vertical product videos with music and bold captions. More
- AI presenters. Realistic presenters who hold your product and talk about it. More
- AI models. Clothing and shoes on women, men and kid models, in photos and runway walks. More
- Posting. Instagram posts, carousels, Reels and Stories, published now or scheduled. YouTube Shorts and TikTok are rolling out. More
Runway walks for clothing stores, with zooms, music and captions.
Why the US, and why now
Short vertical video has become one of the main ways shoppers discover products, and US shoppers expect every product to have it. Small stores feel the gap most: they need the same volume of photos, videos and posts as big brands, without the studio, the crew or the agency. Launch Desk was built for exactly that gap,, and DidYouBuy is taking it to US merchants.
More than an app
Alongside the app, DidYouBuy offers two services:
- A managed content team that runs Launch Desk for your store: listings, images, videos and posts every week, with your approval. For owners who would rather not learn a new tool, at a competitive price. Learn about managed content
- Custom AI development and deployment for ecommerce and service businesses: content pipelines, AI shopping and support agents, integrations and automations. Learn about AI development
Where it started
Launch Desk was shaped on real launch days at DrCollectible, a Shopify store for pop-culture collectibles and one of our first customers, where every new wave of figures needs listings, photos and posts before pre-orders close. Read the DrCollectible story
What’s next
- More platforms: posting product videos to YouTube Shorts and TikTok is rolling out, and Facebook is coming.
- More guides on this blog about AI product videos, photos, models, listings and social commerce.
- More customer stories as stores share their results.
Get started
Install Launch Desk from the Shopify App Store (Starter and Basic include a 7-day free trial), watch the 90-second demo, schedule a live demo, or contact sales.
